Advancing Political Polling FAQ

  • Weighting on attitudinal partisan variables, and not just voter file partisan variables; the latter has significant measurement error, especially in some states, which we found to be the source of some polling error
  • Weighting on engagement variables to reduce the percentage of hyper-engaged people we get in our polls, which has been found to be a source of some polling error
  • Weighting on new attitudinal benchmarks outside of partisanship that may be responsible for non-response bias
  • Weighting to attitudinal variables obtained via aggregate large data sets to reduce the variance inherent in a single poll with smaller sample sizes — something we call compositing

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Global Strategy Group

Global Strategy Group

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